What are browser push notifications?

A new and innovative channel for communicating with your customers. Everyone knows them, everyone uses them: apps. Many smartphone or tablet apps already offer a push notification function. Now, in 2018, push notifications are possible for every website or online shop. It’s hard to imagine private life without them, but they are hardly used in business. Push notifications offer numerous benefits: Attract a lot of attention, focus on the essential, save resources, time and money, perfectly complement the marketing mix and have higher subscription and click rates than newsletters. Browser push notifications are sent by websites or online shops. The web browser sends the notification in real time. Browser push notifications can be received by mobile devices and desktop. It is not necessary to install an app or software. Neither do users have to be surfing the web to receive a push notifications. To be able to receive push notifications, the subscriber must have clicked to confirm a website’s push notification service.